Interference is not always annoying. Especially if the person interfering in your business is none other than James Cameron, the great director behind effects-laden hits like The Terminator and Titanic.
Mr. Cameron visited the sets of music video Wind It Up last October and shot a separate version of Gwen Stefani’s video with 3-D equipment. And the result must be seen to believe.
3D era is on a comeback trail and the nice thing is that the flimsy glasses that were associated with 3-D in the beginning, are absent. Now the special glasses will resemble normal sunglasses.
Mr. Cameron who is currently working on a $200 million 3-D feature titled Avatar, has entered into a joint venture with Jimmy Iovine, the chairman of the Interscope Geffen A&M record label, to produce music films, concerts and other content in 3-D to show in specially equipped theaters. Mr. Cameron said:
What it does is put you, the audience, right there with the performer onstage, in their creative reality.The whole idea of a concert may change.
Mr. Iovine is very enthusiastic and hopeful towards this new step, which he believes is much needed to generate revenue for the ailing music business. He said:
The record industry has to have lots of different revenue streams, and this just looks like one that’s creatively cool. And you can’t download it. You can’t get it anyplace else.
Mr. Cameron is indeed a man with the Midas Touch and we shall wait patiently for some glitter that is soon to be added to the music industry.
