The day is not far when emerging three-dimensional films will soon rule our cinema industry, says Jeffrey Katzenberg, chief executive of independent US studio DreamWorks Animation.
Though basic 3D technology is ruling our cinema industry from past many years and now according to Mr. Katzenberg three magical factors are uniting to bring it into the commercial mainstream, those are: increased power of computers which enables crisper images, digital cinemas and affordable 3D eye-wear.
Mr Katzenberg told Les Echos, the Financial Times’ French sister paper:
It’s the biggest technology advance since the arrival of colour 60 years ago
It is also unveiled that from 2009 onwards DreamWorks’ all the planned releases like Monsters Vs Aliens, How To Train Your Dragon, and Shrek 4 will be in 3D.
The release of all the films in 3D is based on the readiness of audience to pay some more amount to watch 3D films, and it will also help to stop films piracy because it is noteworthy that 3D films ‘cannot be pirated’.
Mr Katzenberg further added:
Viewers are willing to pay $5 more per ticket to watch these films,two-dimensional films would not disappear, but of the 500 films released each year, 15 per cent of them accounted for 75 per cent of cinema tickets sold,I believe two-thirds of these blockbusters would benefit from being 3D.
The cost of producing an animated feature film in 3D will also add some extra cost to producers that is estimated to rise from $12m-$15m for customary and $5m-$6m extra for action.
It will also raise some investment in cinemas technology and for all those who are set with digital projectors, the investment would be only $16,000- $17,000 more.
Via: Ft